Convergence Advertising - from advertising to connecting
Not an end but a much-needed review of what truly will connect.
That's the hallmark of true advertising or communication. If you don't connect and affect, then whatever is being used - online or offline - is not working.
We have to return to basics.
It’s time to deemphasize clicks, reemphasize value, and get back to the root of advertising—connecting with consumers.
The digital ad era comes to an end
To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.
About the speaker
Hamzah A. has a breath of through-the-lines 360 strategic and hands-on communication knowledge and exposure with his more than 25 years in the advertising industry.
In charge of strategic planning, leading & working directly as a co-brand custodian in marketing brands and products in diverse range of categories such as FMCG, retail, IT, cosmetics, property as well as automobile, Hamzah has been able to connect the dots in the converging world of communication today, to ensure that not only offline meets online but that convergence also straps event engagement, below-the-line as well as critically engaging the socially-connected digital natives of today.